Makanema ndi njira yabwino yopangira IP ya ana

IPndi chidule cha "intellectual property", tanthauzo lake loyambirira ndi "chidziwitso (katundu) umwini" kapena "wanzeru (katundu) umwini, ndi ufulu wosagwirika, nthawi zambiri, pafupifupi sangapeze malo omveka bwino, ndi mtundu wa chithunzi, kutengeka, mtundu ndi zina zambiri zosakaniza.

Ana a IP nkhani "yatsopano".

Mwinamwake mwawonapo zithunzi zojambula ngati cala Abale ndi Mbuzi Yosangalatsa ndi Big Wolf kwa nthawi zosawerengeka, koma kwenikweni, ali ndi tanthauzo lina, lotchedwa IP ya ana, ndipo iyi ndi nkhani "yatsopano" ya zomwe zilipo panopa maphunziro apakhomo oyambirira. . Yang Wei, CEO wa Bewa Children's Song, adati m'tsogolomu, Bewa adzapanga IP yolimba pankhani ya ana, ndikugwiritsa ntchito mtundu wa IP kuti apange khomo lolowera.ana cmunthukatundu mafakitale.

"Chiyambireni kupangidwa kwa Dona, takhala titcheru kwambiri pakupanga ma IP. Ma IP athu ndi osinthika kwambiri, ndipo iwonso amatchedwa "zakudya zopatsa thanzi". Dzina lachingerezi la Dona ndi' donut '. "Dona" mtsogoleri wa New Oriental Chen Wanqing adati.

M'malo mwake, IP si lingaliro latsopano. Chimodzi mwazofunika kwambiri pampikisano wamagulu odziwika bwino a maphunziro aubwana monga Disney, Qiaohu ndi DORA ndi chikoka cha IP kwa nthawi yayitali. Kwa amalonda apano pa intaneti omwe amadzipereka kuzinthu zogula za ana, IP ndi chida chofunikira chomwe ayenera kudalira.

Pansi pa kulowa mwamphamvu kwa likulu, IP yakhala kale mawu otentha, mufilimu ndi kanema wawayilesi, masewera ndi zosangalatsa zina zimawonekera mobwerezabwereza. M'munda wa ana, IP imakhudzidwanso, koma zambiri zomwe zimakambidwa ndi zakunja - Disney, Tiger, DORA, SpongeBob Squarepants, Teletubbies ndi zina zodziwika bwino za IP.

Komabe, kwenikweni, ma IP awa sali ofanana m'chilengedwe. Kuchokera pamalingaliro abwino a maphunziro, ma IP awa akhoza kugawidwa m'mitundu iwiri: ngati IP ikugwira ntchito ya maphunziro, imatchedwa "IP yophunzitsa"; ngati maphunziro amathandiza mtengo wa IP, amatchedwa zosangalatsa IP. "Disney" akhoza kutchedwa woimira zosangalatsa IP; "Qiaohu" angatchedwe woimira maphunziro IP, pamene wosakanizidwa amatchedwa "DORA" chitsanzo. Pulogalamu yoyamba yapawayilesi yaku China yophunzitsa za sayansi ya "Building Blocks Baby in the World" ikupitanso ku "IP yamaphunziro".

IP imalimbitsa kuzindikira kwamtundu

Xu Keqian, woyambitsa Shadow Puppeteer, adati mtsogolomu padzakhala maphunziro ochulukirapo a IP. Apa akuganiza kuti pali zifukwa zingapo: Choyamba, zochitika zamaphunziro zimakumana ndi kubadwa kwa IP. Kamodzi maphunziro IP ndi buku kumanga, adzapitiriza kuonekera mu mbali ya ana, kupanga mwachibadwa mwayi; Chachiwiri, maphunziro ndi msika wodziwika kwambiri. Mwachitsanzo, New Oriental ndi Hao Future, zomwe zalembedwa pamsika wogulitsa, mwayi wawo wodziwika bwino uli mumtundu wawo. Kwa makolo a ogula, mtundu ndi gawo lofunika kwambiri pa zosankha zawo zamagwiritsidwe. Nthawi zambiri, IP ndi gawo lofunikira la mtundu, kupititsa patsogolo chidziwitso cha anthu za mtunduwo.

M'tsogolomu, IP idzakhala yofunika kwambiri pazamaphunziro. Pakadali pano, pakuwona msika wonse wamaphunziro, kugwiritsa ntchito ndi kulingalira kwa IP pamsika wamaphunziro oyambilira mwachiwonekere ndikokwera kwambiri. Kuyambira 2010, ana ntchito msika anayamba kuganizira okhutira mapulogalamu, ndipo pang'onopang'ono anapanga mndandanda wa Internet maphunziro IP zithunzi. Mwachitsanzo, Bao Bao Bus imatenga panda monga chithunzi chake chachikulu; Beva anasankha beaver; Donner anasankha mkango; The Tin Woodman anasankha JoJo nkhuku; Mnzake wachichepereyo ndi chinjoka chokondeka cha Kumadzulo; Chisankho chapadziko lonse cha mwana wanyumba ndi arch, bwalo ndi makona atatu amitundu itatu yodziwika bwino yochokera ku zithunzi zitatu zokongola za Cong Cong, Ling Ling, zolimba, mwachiwonekere, anthu awa akupanga maphunziro awo atsopano a IP.

Makanema ndi njira yabwino yopangira IP

Pakadali pano, wailesi yakanema ikadali yamphamvu ngati tchanelo. TV ndiyo maziko a zochita za banja. Pa nthawi yomweyi, kuwonjezera pa ma TV achikhalidwe, malonda omwe akutuluka anzeru a TV ayambanso kukwera. Tinganene kuti udindo wa TV mu maphunziro oyambirira a ana m'tsogolo "kuwonjezeka" osati "kuchepetsa". Kwa ana, makanema ojambula pamanja kapena makanema osiyanasiyana ndi chimodzi mwazinthu zofunika kuziwonera pa TV komanso njira yofunikira ya IP.

Koma, ngati tikudziwa kuchokera pazomwe takumana nazo, ndizosatheka kukukumbukirani popanda magawo 300. Pakhala pali makanema opitilira 100, kuphatikiza Amphaka Anga Osauka, Mbuzi Yosangalatsa ndi Boonie Bears, pomwe Building Blocks Baby ili ndi magawo opitilira 500 azinthu zoyambirira. Pa nthawi yomweyo, njira zoulutsira mawu ndi zofunikanso kwambiri. Pofika mu June 2016, “Building Blocks Baby Makes it in the World” inali itaulutsidwa kudzera pa ma TV oposa 70, mawebusayiti 10 a kanema, mabokosi 10 a TV, ma IPtv 5 ndi ma terminal 70, okhala ndi ogwiritsa ntchito oposa 10 miliyoni komanso oposa 5. mamiliyoni ogwiritsa ntchito pamwezi. Monga chiwonetsero chenicheni cha mitundu ya anthu, nsanja Zake zasewera makanema opitilira 100 miliyoni, ndipo nsanja zogwirizira gulu lachitatu ndi nsanja zambiri za digito zasewera makanema opitilira 500 miliyoni.

Choncho, "kanema webusaiti + yochepa kanema" ndi kusankha bwino, chifukwa kupanga ndi yobereka ndalama zachepetsedwa kwambiri, ndipo panopa kanema webusaiti ana oyambirira maphunziro khalidwe zilibe kusowa, koma kufunika ndi kwakukulu, choncho nthawi zambiri cholinga cha mgwirizano mu zoyambirazo, komanso momwe zinthu ziliri zili bwino, zitha kunenedwa kuti ndi njira yabwino yopangira IP.