Chikondwerero chapachaka cha Black Friday ku US chidayamba sabata yatha, ndikuyambitsa nyengo yogula ya Khrisimasi ndi Chaka Chatsopano kumadzulo. Ngakhale kuti chiwerengero chapamwamba cha inflation m'zaka za 40 chakhala chikukakamiza msika wogulitsa, Black Friday yonse yakhazikitsa mbiri yatsopano. Pakati pawo, kugwiritsa ntchito zoseweretsa kumakhalabe kolimba, kukhala mphamvu yoyendetsera kukula kwa malonda.
Chiwerengero chonse cha ogula chidakwera kwambiri, ndipo kugwiritsa ntchito kunja kwa intaneti kunakhalabe kwamphamvu.
Kafukufuku wotulutsidwa ndi National Retail Federation (NRF) ndi Prosper Insightful &Analytic (Prosper) akuwonetsa kuti pa Black Friday mu 2022, Achimereka okwana 196.7 miliyoni adagula m'masitolo ndi pa intaneti, kuchuluka kwa pafupifupi 17 miliyoni kupitilira 2021 komanso kuchuluka kwambiri. kuyambira pomwe NRF idayamba kutsatira zidziwitso mu 2017. Anthu opitilira 122.7 miliyoni adayendera malo ogulitsa njerwa ndi matope chaka chino, kukwera ndi 17 peresenti kuyambira 2021.
Lachisanu Lachisanu likadali tsiku lodziwika kwambiri pakugula m'sitolo. Pafupifupi ogula a 72.9 miliyoni adasankha zochitika zogula maso ndi maso, kuchokera pa 66.5 miliyoni mu 2021. Loweruka pambuyo pa Thanksgiving linali lofanana, ndi ogula 63.4 miliyoni m'sitolo, kuchokera pa 51 miliyoni chaka chatha. MasterCard's Spending-pulse inanena kuti kuchuluka kwa 12% m'masitolo ogulitsa pa Black Friday, osasinthidwa chifukwa cha kukwera kwa mitengo.
Malinga ndi NRF ndi Prosper Consumer Research, ogula omwe adafunsidwa amawononga pafupifupi $ 325.44 pazogula zokhudzana ndi tchuthi kumapeto kwa sabata, kuchokera pa $ 301.27 mu 2021. Zambiri mwa izo ($ 229.21) zinali zoperekedwa kwa mphatso. "Nthawi yogula zinthu zamasiku asanu ya Thanksgiving ikupitilizabe kugwira ntchito yofunika kwambiri munthawi yonseyi yogula zinthu zatchuthi." Phil Rist, wachiwiri kwa Purezidenti wa Strategy ku Prosper. Pankhani yamitundu yogula, 31 peresenti ya omwe adafunsidwa adati adagula zoseweretsa, chachiwiri ndi zovala ndi zida (50 peresenti), zomwe zidakhala patsogolo.
Kugulitsa kwapaintaneti kwakwera kwambiri, kugulitsa zoseweretsa tsiku lililonse kumakwera 285%
Kuchita kwa zoseweretsa pamapulatifomu a e-commerce ndikowonekera kwambiri. Panali ogula pa intaneti 130.2 miliyoni pa Black Friday chaka chino, kukwera 2% kuchokera 2021, malinga ndi NRF. Malinga ndi Adobe Analytics, yomwe imatsata oposa 85% mwa ogulitsa pa intaneti 100 aku US, ogula aku US adawononga $ 9.12 biliyoni pakugula pa intaneti pa Black Friday, kukwera 2.3% kuyambira nthawi yomweyi chaka chatha. Izi zakwera kuchokera pa $ 8.92 biliyoni nthawi yomweyo mu 2021 ndi $ 9.03 biliyoni ya nthawi ya "Black Friday" mu 2020, mbiri ina, yoyendetsedwa ndi kuchotsera kwakukulu pama foni am'manja, zoseweretsa ndi zida zolimbitsa thupi.
Zoseweretsa zidakhalabe gulu lodziwika bwino kwa ogula Lachisanu Lachisanu chaka chino, ndipo pafupifupi malonda atsiku ndi tsiku akwera 285% kuyambira nthawi yomweyi chaka chatha, malinga ndi Adobe. Ena mwamasewera otentha kwambiri ndi zoseweretsa zoseweretsa chaka chino akuphatikiza Fortnite, Roblox, Bluey, Funko Pop, zida za National Geographic Geoscience ndi zina zambiri. Amazon idatinso nyumba, mafashoni, zoseweretsa, kukongola ndi zida za Amazon zinali magulu ogulitsa kwambiri chaka chino.
Amazon, Walmart, Lazada ndi ena akupereka zambiri chaka chino kuposa zaka zam'mbuyomu, ndikuwonjezera kwa sabata kapena kupitilira apo. Malinga ndi Adobe, opitilira theka la ogula amasintha ogulitsa kuti agule mitengo yotsika ndikugwiritsa ntchito "zida zofananira mitengo yapaintaneti." Chifukwa chake, chaka chino, ena amalonda a e-commerce kudzera m'njira zosiyanasiyana zotsatsira "kukwera kutchuka".
Mwachitsanzo, SHEIN ndi Temu, kampani yamalonda yodutsa malire ya Pinduoduo, sanangoyambitsa kuchotsera kotsika kwambiri panthawi yotsatsa ya "Black Friday", komanso adabweretsa kumsika waku America zosonkhanitsira zogwiritsiridwa ntchito mofala. ndi code yochotsera ya KOL. TikTok yakhazikitsanso zochitika ngati mpikisano wowonera tchati, vuto lakanema la Black Friday, ndikutumiza ma code ochotsera pa intaneti. Ngakhale oyambira awa sanapange zoseweretsa kukhala gawo lawo lalikulu, pali zizindikiro kuti akubweretsa zosintha zatsopano pamalonda achikhalidwe aku America, zomwe ziyenera kuwonedwa.
Epilogue
Kuchita bwino kwambiri kwakugwiritsa ntchito zidole ku United States "Black Friday" kukuwonetsa kuti kufunikira kwa msika kukadali kolimba chifukwa cha kutsika kwa mitengo. Malingana ndi kusanthula kwa NRF, kukula kwa malonda ogulitsa chaka ndi chaka kwa nyengo yomwe ikutha kumapeto kwa December kudzachokera pa 6 peresenti kufika pa 8 peresenti, ndipo chiwerengerocho chikuyembekezeka kufika $ 942.6 biliyoni mpaka $ 960.4 biliyoni. Kupitilira milungu iwiri Khrisimasi isanachitike, yembekezerani kuti msika wogula zidole upitilize kuyenda bwino.
Nthawi yotumiza: Dec-14-2022
