Chikondwerero cha Black Lachisanu ku US chinakankha sabata yatha, ndikuchotsa Khrisimasi ya Khrisimasi ndi chaka chatsopano chogula kumadzulo. Ngakhale kuchuluka kwamphamvu kwambiri pazaka 40 wakakamiza pamsika wogulitsa, Lachisanu lakuda mokwanira akhazikitsa mbiri yatsopano. Pakati pawo, kudya chidole chimakhalabe cholimba, kukhala chofunikira kuyendetsa kofunikira pakugulitsa konse.
Chiwerengero chonse cha ogula adagunda kwambiri, komanso ogonjera amakhala olimba.
Dulogalamu yoyeserera yotulutsidwa ndi National Retail Federation (NRF) ndi Kupambana Kwathunthu Kukuwonetsa kuti NRF yaposa 121
Lachisanu Lachisanu limakhala tsiku lodziwika bwino logula malo ogulitsira. Pafupifupi ogula 72.9 miliyoni omwe adasankhidwa kuti azikhala ndi zokambirana zakukhosi, kuyambira 66,5 miliyoni mu 2021. Loweruka pambuyo pa Thanksging anali yemweyo, wokhala ndi ogula 61.4 chaka chatha. Kugwiritsa ntchito ndalama kwa MasterCard-valse kunanenetsa kuwonjezeka kwa 12% pakugulitsa kosungirako Lachisanu Lachisanu, osasinthidwa kukhala.
Malinga ndi kafukufuku wa NRF komanso Wothamanga Wogula, ogula omwe amawafufuza amakhala pafupifupi $ 325.44 pakugula kwa tchuthi kumapeto kwa sabata, kuchokera pa $ 301.27 mu 2021. "Tsiku lothokoza kasanu logula likupitilizabe kugwira ntchito yofunika kwambiri nthawi yonse yogula tchuthi." Mfiliyo, wamkulu wa Purezidenti wa malingaliro awo. Pankhani yazinthu zogula, 31% ya omwe adayankha adagula kuti agula zoseweretsa, yachiwiri kokha kujambula ndi zowonjezera (50 peresenti), zomwe zidawerengedwa poyamba.
Kugulitsa pa intaneti kugunda kwambiri, ndikugulitsa kwa tsiku ndi tsiku 285%
Kuchita zoseweretsa pa nsanja ya e-commerce kumakhala kotchuka kwambiri. Panali ogula pa intaneti a 130.2 ku Black Lachisanu chaka chino, kuyambira 2% kuyambira 2021, malinga ndi NRF. Malinga ndi Adobe adawunika, omwe amatengera zoposa 85% ya omwe ali ogulitsa 100 pa intaneti, ogula US adakhala $ 9.12 biliyoni paogula pa intaneti nthawi yachisanu, mpaka 2.3% kuyambira nthawi yomweyi chaka chatha. Ndizo kuchokera ku $ 8.92 biliyoni nthawi yomweyo mu 2021 ndi $ 9.0 biliyoni ya "Black Lachisanu" mu 2020, mbiri ina, zojambula ndi zida zolimbitsa thupi.
Zoseweretsa zidakhalabe gawo lotchuka kwa ogula Lachisanu chaka chino, lokhala ndi masamba 285% kuyambira nthawi yomweyi chaka chatha, malinga ndi Adobe. Masewera ena otentha kwambiri komanso malonda a chidole chaka chino akuphatikizira a Fortnite, Roblox, Bluey, Fuko Pop, National Geographic Geoncience Majorcience Majorcience Majorcience Majorcience. Amazon adanenanso kuti nyumba, mafashoni, zoseweretsa, zokopa ndi Amazon ndi magulu abwino kwambiri ogulitsa chaka chino.
Amazon, Walmart, Lazada ndi ena akupereka zokambirana zambiri kuposa zaka zapitazo, ndikuziwonjezera sabata limodzi kapena kupitirira. Malinga ndi Adobe, theka la ogula amasinthira ogulitsa pamitengo yotsika ndikugwiritsa ntchito "zida zofanizira za pa intaneti." Chifukwa chake, chaka chino, malonda ena azamalonda kudzera pazotsatsira zosiyanasiyana zomwe zingathandize "nyamuka kutchuka".
Mwachitsanzo, Shein ndi Tetu, wothandizidwa ndi mapiri a pinduduoduo, osakhalitsa kuchotsera kwapakati pa "Lachisanu Lalikulu" Tiktok wakhazikitsanso mpikisano ngati mpikisano wowerengera wa Sunnio, wogula wachisanu wachisanu, ndipo amatumiza mankhwala otsegula pa intaneti. Ngakhale izi zimapangitsa kuti mukhale ndi gulu lalikulu, pali zisonyezo kuti akubweretsa kusintha kwatsopano ku America kwachikhalidwe, komwe ndikofunika kuyang'ana.
Echipilala
Kuchita bwino kwambiri kwa chidole ku United States "Lachisanu Lakuda" likuwonetsa kuti kufunikira kwa msika kukakali wamphamvu kumakakamizidwa. Malinga ndi kusanthula kwa NRF, chaka chamalonda chogulitsa chaka chamapeto chomwe chimatha kumapeto kwa Disembala kuchokera ku 6 peresenti mpaka 8 peresenti, ndikuyembekezera kwathunthu kufikira $ 960.4 biliyoni. Zoposa milungu iwiri isanachitike Khrisimasi isanakwane, yembekezerani msika wa ogula kuti apitirize pang'ono.
