Posachedwa, mgwirizano waposachedwa pakati pa McDonald's ndi Pokémon yadzetsa chipwirikiti. Ndipo miyezi ingapo yapitayo, kfc's "ya da" idalinso. Kodi chifukwa chake ndi chiyani?
Chidole chotere cha chakudya chimawonedwa ngati mtundu wa "chidole cha maswiti", ndipo tsopano kutchuka kwa "chidole chovomerezeka" pa nsanja zachikhalidwe kukukwera. Mkhalidwe wa "chakudya" ndi "kusewera" kwasintha. Poyerekeza ndi zoseweretsa, chakudya tsopano ndi "mbale yoyipa".
Malinga ndi zomwe zatulutsidwa ndi a Zshiyan akufunsa, msika wa maswiti wawonongeka kwambiri zaka zaposachedwa. Pakati pawo, zokopa za masheya ndi chiwerengero cha ogula zidakwera kwambiri kuyambira chaka cha 2017 mpaka 2019, ndi ambiri a ogula pambuyo pa 95. Amalipira kwambiri kusewera ndi kusangalala ndi zokhwasula.
Ndi ntchito yothamanga ya moyo, kusewera kwa maswiti kungakhale chida chothandiza kwambiri kwa achinyamata, ndipo kumatha kuyambitsa luso lawo.
Kuphatikiza apo, izi zogula chakudya ndikupereka zoseweretsa zimapangitsa ogula akuwona kuti apeza phindu. "Kuwononga mtengo", "yothandiza" ndi "mtengo wapamwamba" wotchulidwa mobwerezabwereza ndi achinyamata. Ndani sangathe kugula zinthu ziwiri za dollar imodzi?
Koma palinso ogula ochepa omwe amagula zovala zothandizira mphatso chifukwa chongofuna mphatso.
M'malingaliro kuti ngati aphonya mafundewa, sipadzakhalanso, ogula ambiri adzakhazikitsa malamulo. Kupatula apo, kusatsimikizika kuli kwakukulu kwambiri, ndipo anthu ambiri amasamala za chisangalalo cha nthawi yomweyo, kotero safuna kuphonya zomwe amakonda.
M'malo mwake, anthu ambiri amakhala ndi vuto lokakamira ". Pali mawu onena za psychology: kale, kuti apulumuke, anthu ayenera kupitiriza kutola zinthu zopulumuka. Chifukwa chake ubongo wa munthu wasintha makina abwino: kusonkhanitsa kudzapatsa anthu chisangalalo ndi chikhutiro. Pambuyo pa zopereka zatha, kukhutira kumeneku kudzazirala, kukulimbikitsani kuti mupitilize kuyika ndalama motsatira.
Masiku ano, mabizinesi ambiri amayang'ana malo ogwiritsira ntchito mosangalala ndi ogwiritsa ntchito zoseweretsa ndi kudzoza kwa IP. Koma pofunafuna chisangalalo, tiyenera kuganizira kwambiri: Kudya "Kudya" ndi 'kusewera'?
