Kutha kwa ana kusokonezeka kumataya mphamvu zake pafupi ndi Khrisimasi pomwe mtengo wamoyo ukuchulukirachulukira, katswiriyo akuti.
Melissa Symonds, mkulu wa katswiri wofufuza zidole ku UK NPD, adati makolo akusintha machitidwe awo ogula kuti athetse kugula zinthu zotsika mtengo.
Anati "njira yabwino kwambiri" ya wogulitsayo inali zoseweretsa zokwana £20 mpaka £50, zokwanira kuthera nthawi yonse yatchuthi.
Kugulitsa kwa chidole ku UK kudagwa 5% m'miyezi isanu ndi inayi yoyambirira ya chaka poyerekeza ndi nthawi yomweyi chaka chatha, kusanthula kwa NPD kunawonetsa.
"Makolo akhala amphamvu pakutha kusokonezeka ndikukana kutsika mtengo, komanso samakhazikika kwambiri pamtengo wokwera," adatero Mayi Symonds.
Anatinso mabanja akupita ku "malo okoma" ngakhale amawononga ndalama zokwana £ 100 pa zoseweretsa za ana osakwana zaka 10 pa Khrisimasi.
Ogulitsa akuyembekeza kuti tchuthi cha Khrisimasi chidzakulitsa malonda ngakhale zikulosera za kuchepa kapena kutsika kwa malonda. Ndi Lamlungu, zomwe zikutanthauza kuti ali ndi mlungu wathunthu wogula patsogolo pawo - sabata yomaliza yokolola mu 2016.
Bungwe la Toy Retailers Association linanena kuti likudziwa za mavuto azachuma omwe mabanja amakumana nawo atatulutsa "zoseweretsa zamaloto" 12 pakubwera Khrisimasi. Komabe, anthu amakonda kuwononga ndalama pa ana awo pa masiku obadwa ndi Khirisimasi choyamba, choncho amasankha zidole pa mitengo yosiyana.
"Ana ali ndi mwayi woyikidwa patsogolo," atero a Amy Hill, wotolera zidole yemwe akuyimira bungweli. "Theka la mndandanda wa 12 ndi pansi pa £ 30 zomwe ziri zomveka.
Mtengo wapakati wa zoseweretsa khumi ndi ziwiri zabwino kwambiri, kuphatikiza nkhumba yowuluka yomwe idabala ana agalu atatu, inali yosakwana £35. Izi ndi £ 1 pansi pa avareji ya chaka chatha, koma pafupifupi £ 10 zosakwana zaka ziwiri zapitazo.
Pamsika, zoseweretsa zimawononga ndalama zosakwana £10 pafupifupi chaka chonse ndi £13 pa Khrisimasi.
Mayi Hill adati ntchito yamasewera simafuna ndalama zambiri kuposa chakudya.
Mmodzi mwa anthu amene amada nkhaŵa ndi mavuto a zachuma pamene ali patchuthi ndi Carey, amene satha kugwira ntchito pamene akudikira opaleshoni.
"Khrisimasi yanga idzadzaza ndi mlandu," wazaka 47 adauza BBC. "Ndikuchita mantha nazo."
"Ndikuyang'ana zosankha zotsika mtengo pachilichonse. Sindingakwanitse kupereka mwana wanga wamkazi wamng'ono ngati mphatso yaikulu kuti ndithe kuyiphatikiza pamodzi.
Iye adati amalangiza achibale kuti amugulire mwana wake zimbudzi ndi zinthu zothandiza ngati mphatso.
Bungwe lothandizira ana la Barnardo's linanena kuti kafukufuku wake anapeza kuti pafupifupi theka la makolo a ana osapitirira zaka 18 amayembekezera kuwononga ndalama zochepa pa mphatso, chakudya ndi zakumwa kusiyana ndi zaka zapitazo.
Kampani yazachuma Barclaycard ikuneneratu kuti ogula azikondwerera "moyenera" chaka chino. Ananenanso kuti izi ziphatikizanso kugula mphatso zomwe zidagwiritsidwa ntchito kale komanso kukhazikitsa malire ogwiritsira ntchito mabanja kuti azigwiritsa ntchito bwino.
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Nthawi yotumiza: Nov-09-2022