Lipoti lapachaka limaphatikizapo deta yochokera kwa eni ake a 82 aluntha mu zosangalatsa, zoseweretsa, mafashoni, zakudya ndi zakumwa ndi magawo ena, ndi malonda ogulitsa malonda azinthu zovomerezeka zokwana $ 273.4 biliyoni, pafupifupi $ 15 biliyoni kuchokera ku 2021.
NEW YORK, NY / ACCESSWIRE / Julayi 27, 2023 / License Global, mtsogoleri wopereka ziphaso, lero alengeza za kafukufuku wawo wapachaka wa Omwe Ali ndi Ziphatso Zabwino Kwambiri Padziko Lonse. Lipoti la chaka chino likuwonetsa kugulitsa kwazinthu zomwe zili ndi chilolezo kudzakhala $273.4 biliyoni mu 2022, ndikukula konsekonse kupitilira $26 biliyoni pamitundu yopitilira 40 yomwe yatchulidwa mu lipotilo.
Lipoti lapachaka la Global Top Licensers limaphatikiza zambiri zokhudzana ndi malonda ogulitsa padziko lonse lapansi komanso zokumana nazo zamalonda omwe ali ndi zilolezo kuchokera kumitundu yayikulu kwambiri padziko lonse lapansi m'magulu osiyanasiyana, kuphatikiza zosangalatsa, masewera, masewera, zoseweretsa, mtundu wamakampani, mafashoni ndi zovala.
Makampani opanga zosangulutsa akupitirizabe kupeza ndalama zambiri zopezera malaisensi, ndipo opereka malaisensi asanu apamwamba okha akupanga ndalama zokwana madola 111.1 biliyoni. Kampani ya Walt Disney idakulitsa kukula kwakukulu mu 2022, pomwe kugulitsa kwazinthu zololedwa kumakwera ndi $ 5.5 biliyoni.
"Ngakhale zovuta zachuma padziko lonse lapansi zasokoneza chidaliro cha ogula ndikusokoneza makampani onse, mitundu yamakono yopereka zilolezo zasintha, zatsopano komanso zapita patsogolo," atero a Ben Roberts, wotsogolera za EMEA ku License Global. "Zotsatira zikuwonetsa kuti msika ukukula. Tiwona kukula kwakukulu mu 2022 pomwe makampani amayang'ana kukumana ndi mafani ndi ogula m'njira zatsopano komanso zosangalatsa. "
Mattel adanenanso zakukula kwakukulu pakapita nthawi, ndikugulitsa kwazinthu zololedwa ndi ogula kukwera kuchokera ku $ 2 biliyoni mu 2019 mpaka $ 8 biliyoni mu 2022. Kafukufuku wamilandu monga kukulitsa mtundu wa Mattel kuti athandizire blockbuster Barbie akuwonetsa momwe kukulitsa kwaluntha kungayambitse kukula kwa malonda. .
Makampani atsopano omwe akuphatikizidwa mu lipoti la Top Global Licensees la 2023 akuphatikizapo Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny ndi Duke Kahanamoku, pakati pa ena.
Kuphatikiza pakuwulula zidziwitso zachuma zamakampani, License Global imaneneratu zamtsogolo zamakampaniwo mu lipoti lake la Brandscape, lomwe limagwiritsa ntchito kafukufukuyu kulosera zomwe zikuchitika mu 2024 ndi kupitilira apo. 60% ya omwe adafunsidwa adatcha mafashoni ngati gawo lofunikira kwambiri kuti awonjezere kuyanjana, kukhudzidwa komanso kuzindikira kudzera mumgwirizano wamitundu yosiyanasiyana. 62% ya omwe adafunsidwa adatinso mafashoni adzakhala gulu lalikulu lomwe liyenera kuganiziridwa mukamagwira ntchito ndi omwe ali ndi zilolezo mu 2024.
"Opereka ziphaso 10 apamwamba padziko lonse lapansi okha adapereka chiwongola dzanja cha 19% pachaka, kuwonetsa kuthekera kokulirakulira komanso kupitilirabe msika wazinthu zomwe zili ndi chilolezo, komanso chidwi cha ogula pakukulitsa malonda ogulitsa," atero a Amanda Cioletti, wachiwiri wake. pulezidenti. Zomwe zili ndi njira za Informa Markets Global Licensing Group, zomwe zikuphatikiza mitundu ya media License Global, Licensing Expo, Brand Licensing Europe ndi Brand and Licensing Innovation Summit. "Bizinesi ikupita patsogolo, ndipo zomwe zafotokozedwa mu lipotilo zikutsimikizira kuchita bwino komanso mphamvu zomwe njira zamabizinesi omwe ali ndi chilolezo amapereka eni ake, opanga zinthu ndi ogulitsa. Mosasamala kanthu za momwe chuma chikuyendera, anthu amakokera kuzinthu zomwe amazikhulupirira. Franchising. Chikondi. Licensing imapereka njira yotsimikizika pakugulitsa ogula. "
License Global, yomwe ili m'gulu la Global Licensing Group, ndiye buku lotsogola pantchito yopereka ziphaso zamtundu, ndikupereka zolemba zomwe zapambana mphoto kuphatikiza nkhani, zomwe zikuchitika, kusanthula ndi malipoti apadera pazogulitsa zapadziko lonse lapansi ndi misika yogulitsa. Kudzera m'magazini ake, webusayiti, makalata amakalata atsiku ndi tsiku, ma webinars, makanema ndi zofalitsa zochitika, License Global imafikira otsogolera ndi akatswiri opitilira 150,000 m'misika yonse yayikulu. Magaziniyi ndiyonso yofalitsa zochitika zamakampani kuphatikiza Chiwonetsero cha Licensing, European Brand Licensing Expo, Shanghai Licensing Expo ndi Msonkhano wa Brand ndi Licensing Innovation Summit.
Informa Markets'Global Licensing Group, kampani ya Informa plc (LON:INF), ndiwotsogola wokonzekera ziwonetsero komanso mnzake wapa media pamakampani opanga ziphaso. Cholinga chake ndikubweretsa mitundu ndi zinthu pamodzi kuti zipereke mwayi wopereka zilolezo padziko lonse lapansi. Informa Markets 'Global Licensing Group imapanga zochitika zotsatirazi ndi zodziwitso zamakampani opanga zilolezo: Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Licensing Innovation Summit ndi Global Licensing. Zochitika za Global Licensing Group zimathandizidwa ndi International Licensing Corporation.
Onani mtundu waposachedwa pa accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Nthawi yotumiza: Sep-11-2023
