M'zaka zaposachedwa, ndi "chilichonse chomwe chingakhale m'bokosi lakhungu" chopopera, zokopa za anthu pang'onopang'ono zimalowa m'maso. Zoseweretsa zamafashoni, zimadziwikanso ngati zoseweretsa kapena zoseweretsa zaluso, gwirizanitsani lingaliro la zaluso, kapangidwe ka ART, zojambula, zoseweretsa, ndipo makamaka akulu. Zambiri zikuwonetsa kuti pali malo akuluakulu a kukula kwa msika wamapulo. Kukula kwa msika wachulukana kuchokera ku 6.3 biliyoni Yuan mu 2015 mpaka 22.9 biliyoni Yuan mu 2020, ndi CAGR wazaka zisanu wa 29.45%. Malinga ndi lipoti la Chinese Academy of Social Science Forst Sulivan Boward-Casurery Fakily Search, Dead Mapulogalamu a China akadali otchuka kwambiri, msika wonse ukuyembekezeka kupitirira 76 Bibiion Yuan mu 2024, 2027 Kuimbira Kuimbira Kuimbira Kumagulitsa Adzadutsa 160 biliyoni Yuan.
Makampani ambiri achifundo ayamba kulowa m'misika yakunja, ndipo mapangidwe ena aku China apambananso ogula akunja, akuwonetsa mphamvu ndi chikhalidwe cha chikhalidwe. Zojambula zamakono sizikhalanso zosangalatsa za anthu ochepa, koma zawuka ku kumwa mwauzimu komanso zachikhalidwe.
Kodi zodandaula zopanda pake zimatanthauzanji kwa achinyamata? Momwe mungapangire chithunzi cha IP ndi mfundo zaku China ndi zida zapadziko lonse lapansi?
Mabwalo otchuka amisika yayikulu ambiri amakhala ndi masitolo ogulitsa mafashoni ndi makina ogulitsa, ndipo anthu amakhala osangalala kugwiritsa ntchito yuan kuti agule "chotsatsa chofulumira". Paintaneti, mafayilo am'mimba okopa pop pop amapitilira Ledo ndi Bandai chaka chachiwiri motsatana kuti akhale ogulitsa chidole cha Trerall. Kuphatikiza apo, malo osungirako zinthu zakale akuyesetsa kuyambitsa zinthu zamitundu ndi zolengedwa zakhungu, makampani ozungulira amayesa madzi, ndipo makampani ambiri pa intaneti amathiranso mu malonda awa ...
Uwu ndi kayendedwe ka achinyamata, komanso kuyesa kubweretsa za moyo watsiku ndi tsiku pamtengo wotsika mtengo. Posachedwa m'bwalo lakhungu, msika wokulirapo umayamba, ndipo anthu ambiri sangakuthandizeni koma akuda - Kodi choyenera chimayenera bwanji? Chifukwa chiyani ndizotchuka kwambiri? Kodi kutentha ndikokhazikika?
Zoseweretsa 1.Fashion: Mtundu watsopano wa bizinesi yolumikizirana ndi zojambulajambula
Kodi oseweretsa ochita chiyani? Kugwirizana kwa makampani komwe kumakhala zoseweretsa zamakono, zomwe zimafotokozedwa mopambanitsa, zidachokera ku Hong Kong ndi Japan kumapeto kwa zaka za m'ma 1900 ndipo zidadziwikanso ngati zoseweretsa kapena zoseweretsa zaluso.
Nthawi zambiri amapangidwa ndi msewu wamsewu, wopanduka komanso woponderezedwa komanso wocheperako komanso mitengo yambiri yamtengo wapatali, kugwiritsa ntchito zojambula zamafashoni poyamba kwangokhala zozungulira.
Kumayambiriro kwa zaka za m'ma 2000 zino, lingaliro la kusewera m'chiuno ndi makanema apakunja ku Europe, America ndi Japan, ndi zithunzi zingapo zodziwika bwino, zimakhala @ Rick ndi zina zotero.
Pamene mafashoni alanda amayilowa ku China, amakhala osiyanasiyana, ndipo amasuntha ku zoseweretsa kapena kupanga zoseweretsa pamsika wokulirapo - msika wozungulira luso.
Kuphatikiza pa bokosi lakhungu kwambiri, dzanja, zoseweretsa za BJD (zoseweretsa zoseweretsa) zimaphatikizidwanso m'gulu la zoseweretsa, mtengo wake kuchokera ku makumi asanu, mtengo wochokera ku Yuan.
Makampani ambiri okhudzana ndi zoopsa alowa m'matumbo a mafakitale, ndipo njira yoyeserera zachilengedwe idapanga kuchokera ku kapangidwe kake, kupanga ndi kugulitsa kwamisika yamanja yachiwiri komanso ziwonetsero zazikulu.
2.Kodi achinyamata akamakonda zolaula?
"Ngati pali chidole chomwe ndikufuna kugula, pali china chake chokhudza izi chomwe chimandiuza, ndipo kutengeka mtima ndi kumverera kwake kuli kwamphamvu kwambiri." Wosewera wina wakale adafotokozera zomwe adam'limbikitsa. Chikopa cha mafashoni popanda nthano yovuta monga maziko, koma osavuta kutulutsa ogula, umunthu wake umatsirizidwa ndi ogula kuti apangire momwe akumvera.
3. Pakangani zikhalidwe zomwe zingachitike ndi mphamvu zopilira zitheke
Pakadali pano, ma ntchentsi ambiri achiwerewere apanga mawu a "bokosi lakhungu" potengera matekiti ogwirizana, kukula, kugulitsa njira ndikubisala. Koma mawonekedwe awa si woyamba wa mtundu wake wopanga mafashoni, ndipo ndi mtundu wongogulitsa. Pachimake pa makampani opanga masewerawa ndi mtundu wa zomwe zilipo, ndipo makampani opanga masewera amafunika kupitilizabe kufufuza zinthu zina ndi zithunzi zomwe zimapangidwa ndi makampani ngati Lego ndi Desney.
Ngati tsogolo la zoseweretsa zamafashoni ndikupanga luso la masewera, ndiye kuti kapangidwe kake ka mafashoni kumafunika kuchuluka, kuti mukhale ndi akatswiri ojambula omwe angawone mawu a nthawi. "Lero, zifanizo zambiri zomwe tikuwona mwina zili zaku Welrika. M'tsogolo, kodi tidzaona masewera otchuka kwambiri ouziridwa ndi otchulidwa ngati a malupanga aku China omwe amayenda malupanga aku China omwe amayenda malupanga." "Zimatengera zambiri pa chikhalidwe cha Chinese."
Tsamba:https://www.weijyoy.com/
Onjezani: ayi 13, chigang mmodzi, Cigang Community, Humen Town, Dongguan, Guangdong Dera, China