M'zaka zaposachedwa, ndi "chilichonse chingakhale bokosi lakhungu", zoseweretsa zamafashoni pang'onopang'ono zimabwera pamaso pa anthu. Zoseweretsa zamafashoni, zomwe zimadziwikanso kuti zoseweretsa zaluso kapena zoseweretsa opanga, zimaphatikiza lingaliro la zojambulajambula, kapangidwe, kachitidwe, kupaka utoto, zojambulajambula ndi zinthu zina, ndipo makamaka za akulu. Deta imasonyeza kuti pali malo aakulu a chitukuko cha msika wamasewera. Kukula kwa msika kwakwera kuchoka pa 6.3 biliyoni mu 2015 kufika pa 22.9 biliyoni mu 2020, ndi CAGR yazaka zisanu ya 29.45%. Malinga ndi lipoti la Chinese Academy of Social Sciences Forst Sulivan Institute Research Research Institute, msika waku China wamasewera akadali pakukula, pomwe mafunde aku China akuchulukirachulukira komanso okondedwa ndi ogula, msika wonse ukuyembekezeka kupitilira. Ma yuan 76 biliyoni mu 2024, 2027 msika waku China udutsa 160 biliyoni.
Makampani ambiri opanga zoseweretsa zamafashoni ayamba kulowa m'misika yakunja, ndipo zopanga zina zaku China zakondedwanso ndi ogula akunja, zomwe zikuwonetsa mphamvu zatsopano komanso chikoka cha chikhalidwe. Zoseweretsa zamafashoni sizikhalanso zokonda za anthu ochepa, koma zakwera pakudya kwauzimu komanso chikhalidwe.
Kodi zoseweretsa zamakono zimatanthauza chiyani kwa achinyamata? Momwe mungapangire chithunzi cha IP chokhala ndi zikhalidwe zaku China komanso kukopa mayiko?
Pa intaneti, malo otchuka m'malo ogulitsira ambiri amakhala ndi malo ogulitsa mafashoni ndi makina ogulitsa, ndipo anthu ali okondwa kugwiritsa ntchito ma yuan makumi ambiri kugula "Choxing yaying'ono". Pa intaneti, zoseweretsa zapanyumba za POP Mart zidaposa Lego ndi Bandai kwa chaka chachiwiri zotsatizana kuti zikhale zogulitsa kwambiri pagulu la zidole pa Tmall's Singles' Day. Kuphatikiza apo, malo ena osungiramo zinthu zakale akuyesera kukhazikitsa zinthu zachikhalidwe komanso zopanga ngati mabokosi akhungu, makampani azolemba zamabuku akuyesa madzi, ndipo makampani ambiri a pa intaneti akutsanuliranso mumsikawu...
Uku ndikuwononga ndalama kwa achinyamata, komanso kuyesa kubweretsa zaluso mu People's Daily life pamtengo wotsika mtengo. Kuseri kwa bokosi lakhungu, msika wawukulu wogwiritsa ntchito zikhalidwe ukubwera, ndipo anthu ambiri sangachitire mwina koma kudabwa - chidole chotani? N'chifukwa chiyani ili yotchuka kwambiri? Kodi kutenthako ndi kokhazikika?
1.Zidole zamafashoni: Njira yatsopano yolumikizira zaluso ndi malonda
Zoseweretsa zamakono ndi ziti? Kugwirizana komwe kulipo pamsika ndikuti zoseweretsa zamafashoni, zofotokozedwa momveka bwino, zidachokera ku Hong Kong ndi Japan chakumapeto kwa zaka za zana la 20 ndipo zidapangidwa ndi opanga odziyimira pawokha komanso ojambula, omwe amadziwikanso kuti zoseweretsa zaluso kapena zoseweretsa opanga.
Nthawi zambiri amapangidwa ndi kalembedwe kakang'ono kamsewu, kopanduka komanso kotsutsana, ndipo amapangidwa mochepa komanso pamtengo wokwera kwambiri, kugwiritsidwa ntchito kwa zidole zamafashoni poyamba kumangokhala bwalo laling'ono.
Kumayambiriro kwa zaka za zana la 21, lingaliro la sewero la chiuno lidaphatikizidwa ndi makampani opanga makanema apakanema ku Europe, America ndi Japan, ndipo zida zambiri zodziwika bwino zamasewera a hip-play ndi zithunzi zidawonekera, monga KAWS, BE@RBRICK. ndi zina zotero.
Zoseweretsa zamafashoni zikalowa ku dziko la China, zimakhala zosiyanasiyana, ndipo kachitidwe kake kamasintha kuchoka pa zoseweretsa zojambulajambula kapena zoseweretsa zopanga kupita kumsika waukulu -- luso lozungulira msika.
Kuphatikiza pa bokosi lakhungu lodziwika bwino, dzanja, zoseweretsa za BJD (zoseweretsa zosunthika zophatikizidwa) zimaphatikizidwanso m'gulu la zoseweretsa zamtundu, mitengo yamtengo wapatali kuyambira makumi a yuan mpaka makumi masauzande a yuan.
Makampani ochulukirachulukira okhudzana ndi zoseweretsa alowa m'mafakitale, ndipo zoseweretsa zomwe zakhala zikuchitika kuyambira popanga, kupanga ndi kugulitsa mpaka misika yogulitsa zida zachikale komanso ziwonetsero zazikuluzikulu zakunja.
2.N’chifukwa chiyani achinyamata amakonda zoseweretsa za mafashoni?
"Ngati pali chidole chomwe ndikufunadi kugula, pali china chake chomwe chimandilankhula, ndipo malingaliro ndi malingaliro ake ndi okhazikika." Katswiri wina wamasewera odziwa zambiri anafotokoza zomwe zimamulimbikitsa. Chidole chamfashoni chopanda nkhani yayikulu ngati maziko, koma chosavuta kupanga kulumikizana ndi ogula, umunthu wake umamalizidwa ndi ogula kuti awonetse zomwe akumvera.
3.Kulimbikitsa chikhalidwe cha chikhalidwe chokhala ndi mphamvu zopirira ziyenera kuthetsedwa
Pakadali pano, mabizinesi ambiri opanga zoseweretsa zamafashoni apanga chilankhulo cha "bokosi lakhungu" potengera ma CD ogwirizana, kukula, njira yogulitsa ndi gawo lobisika. Koma mawonekedwe awa siwoyamba amtundu wake muzochita zoseweretsa zamafashoni, ndipo ndi chitsanzo cha malonda chabe. Pakatikati pamakampani amasewera akadali mawonekedwe azinthu, ndipo makampani aku China akuyenera kupitiliza kufufuza zitsanzo zambiri ndikuphatikizanso zikhalidwe ndi zithunzi zachi China kuposa chilankhulo ndi machitidwe opangidwa ndi makampani monga Lego ndi Disney.
Ngati tsogolo la zoseweretsa zamafashoni ndikukula kukhala zaluso, ndiye kuti makulidwe aukadaulo a kamangidwe kasewero ka mafashoni akuyenera kuonjezedwa, kukulitsadi akatswiri ojambula omwe amatha kuwonetsa mawu a The Times. "Masiku ano, zithunzi zambiri zomwe timaziwona mwina ndi za Kumadzulo. M'tsogolomu, kodi tidzawona masewera otchuka kwambiri omwe amalimbikitsidwa ndi anthu omwe ali ngati malupanga aku China omwe akuyenda padziko lapansi?" "Zimadalira kwambiri chikhalidwe cha China cha wopanga."
Webusaiti:https://www.weijuntoy.com/
Onjezani: No 13, FuMa One Road, Chigang Community, Humen Town, Dongguan City, Province la Guangdong, China
Nthawi yotumiza: Nov-23-2022
