Chithunzi Chodabwitsa cha Ana mu KFC & McDonald's, Mphatso Yotsatsa Ikhala Udindo Wotsogola

ndi Nancy Xia, Export Sales▏[imelo yotetezedwa]▏ 12 Aug 2022

KFC VS McDonald Snack Toys

Phukusi la KFC la June 1 la Tsiku la Ana lodziwika ndi Pokemon limaphatikizapo Pikachu ketulo/bokosi lanyimbo ndi bokosi la nyimbo la Koda Duck. Ndani angakane bakha wa Coda ndi dzanja lopusa, ndipo akuluakulu ena amalolera kudya chakudya cha ana kuti atenge chidole chodabwitsa cha Coda.

Zoseweretsa zoseweretsa, zoseweretsa zotsatsira ndi zopatsa zina ndi njira yodziwika bwino yolimbikitsira, koma pampikisano pakati pazakudya zofulumira, zoseweretsa zokhwasula-khwasula zimachulukirachulukira, kuchulukirachulukira kwa mgwirizano wa IP, kotero kuti ogula ambiri amathamangira m'malo odyera othamanga ndi zidole makonda ziwerengero.

Chaka chino, KFC pamodzi ndi Koda Duck, Pop-Mart DIMOO ndi Bing Dwen Dwen kuti akhazikitse zitsanzo zitatu zodziwika bwino, zachititsa mantha kugula. Posachedwa, KFC yakhazikitsanso zoseweretsa zamphaka zaku Japan zazing'ono Zodabwitsa, gulu la atsikana a Lehua A-Soual, makanema ojambula "Time Agent".

Kumbali ina ya McDonald's nawonso nthawi zambiri kuwoloka malire, koyambirira kwa chaka chino, woyamba kukhazikitsa chisa cha mphaka, kukhala boom. Posachedwa, idagwirizananso ndi a Minions, Disney's "Light Year Story" ndi machitidwe a Nanci kusewera, ndikuyambitsa zoseweretsa zingapo zopepuka. Inagwirizananso ndi kufufuza kwa mwezi ku China kukhazikitsa chisoti chochepa cha Tsiku la Ana, ndi KFC kutsogolo PK.

Mbali zonse za mndandanda wa zoseweretsa zosangalatsa, zotumphukira, zitha kunenedwa kuti zimamvetsetsa bwino kukoma kwa ogula achichepere. Makamaka, IP ndi mtundu zimagwirizanitsa zozungulira, nthawi iliyonse zimatha kukhala chinthu chotentha. Kusunga chakudya chofulumira kukhala chamoyo mumpikisano ndi mitundu yofananira, komanso malo odyera ena. Zomwe zili pamwambazi zikuwonetsa masewero olimbitsa thupi omwe amatsogolera pamsika komanso zabwino kuchokera kumalingaliro amsika.