Eni eni ake a LOL Surprise!, Rainbow High, Bratz ndi mitundu ina apereka $ 500 miliyoni kuti amange zopanga ndi luntha.
Toy giant MGA Entertainment yakhala wosewera wamkulu waposachedwa kwambiri kunja kwa Hollywood kutsata bizinesi yomwe ili mkati.
Kampani yokhazikitsidwa mwachinsinsi ku Chatsworth yomwe ili ndi malonda otchuka monga LOL Surprise!, Rainbow High, Bratz ndi Little Tikes yakhazikitsa MGA Studios, gawo la ndalama zokwana $500 miliyoni ndi katundu wa Drive Acquisitions and New Productions.Gawoli lidzatsogozedwa ndi Jason Larian, mwana wa woyambitsa MGA Entertainment ndi CEO Isaac Larian.
MGA yakhala ikupanga makanema ojambula okhudzana ndi zoseweretsa zake kwazaka zambiri, koma MGA Studios idayambitsidwa kuti ipititse patsogolo kwambiri kupanga.Gawo loyamba pakukhazikitsa situdiyo inali kupeza Pixel Zoo Animation, malo ogulitsira makanema ojambula ku Brisbane, Australia.Mgwirizanowu unagulidwa pamtengo wotsika wa anthu asanu ndi atatu.Woyambitsa Pixel Zoo ndi CEO Paul Gillette alowa nawo MGA Studios ngati mnzake.
Pixel Zoo ikhalabe ku Australia ndikupitilizabe kugwira ntchito zina kwa makasitomala akunja.Tsopano, komabe, akugwiritsanso ntchito zofunikira pakutukuka kwazinthu kuti athandizire kutsitsimutsa zomwe Isaac Larian amachitcha "chilengedwe chaching'ono chotetezeka" pa intaneti ndikubweretsa ana kumakampani akampani kudzera m'mapulogalamu.
Larian Sr. adayambitsa kampaniyo mu 1979. Kampaniyo inadutsa maulendo angapo asanasinthe dzina lake kukhala MGA Entertainment (kuchokera ku Micro Games USA) mu 1996. Masiku ano, mtsogoleri wa MGA amanyadira mbiri ya kampani yake yopanga zida zatsopano zoseweretsa kuyambira pachiyambi. , monga LOL Surprise!ndi chilolezo cha Rainbow High School Dolls.MGA inayambitsa mikangano kumayambiriro kwa zaka za m'ma 2000 ndi mzere wa zidole za Bratz zomwe zinali zovuta kwambiri kuposa Barbie ndipo zinabweretsa kampaniyo kutchuka.
lol zodabwitsa!Chodabwitsachi, chomwe chidadziwika mu 2016, chimalimbikitsidwa ndi chikondi cha m'badwo wa YouTube cha makanema otsika kwambiri a "unboxing", kupangitsa kumverera uku kukhala chidole chokha.Zovala za LOL zokhala ndi baseball zimakutidwa ndi mipira yonga anyezi yomwe imatha kusenda mosanjikiza ndi wosanjikiza, gawo lililonse likuwonetsa chowonjezera chomwe chingagwiritsidwe ntchito ndi kachifanizo kakang'ono pakati.
Pakadali pano, MGA Entertainment, yoyendetsedwa ndi Larian ndi banja lake, ili ndi malonda ogulitsa pachaka pafupifupi US $ 4 biliyoni mpaka US $ 4.5 biliyoni ndipo imalemba antchito pafupifupi 1,700 anthawi zonse m'mizinda yosiyanasiyana.
"Monga kampani, tapanga mitundu 100 kuyambira pachiyambi.Malonda 25 aiwo adafika $100 miliyoni, "a Isaac Larian adauza Variety."Panthawiyo, ndimaganiza (nditasintha dzina langa) kuti tiyenera kusangalatsa ana osati kungowagulitsa zoseweretsa."
M'zaka zaposachedwa, MGA yatsatira mosamalitsa zomwe zikuchitika komanso kuphatikizika kwamapulatifomu omwe ali ndi zoyambira, masewera, kugula mkati mwa pulogalamu, malonda a e-commerce, komanso zokumana nazo zozama.Anali woyamba kupanga zoseweretsa kupanga mgwirizano ndi tsamba lodziwika bwino lamasewera la ana Roblox kuti apange chilengedwe chapaintaneti cha zoseweretsa.Wopikisana naye wamkulu wa MGA, Mattel, nawonso adayesetsa kupereka makanema apamwamba kwambiri ndi makanema apa TV poyesa kusintha zomwe zili kukhala malo opangira phindu pakampaniyo.
MGA ikugulitsa ndalama zambiri pakupanga zinthu, ikuyang'ana kuti aphatikizire makanema ndi makanema apawailesi yakanema, malonda a e-commerce ndi masewera, makampeni apawailesi yakanema ndi njira zina zomangira mtundu mubizinesi yake yayikulu yopanga zidole.
"Poyambirira, zomwe zili mkati zinali galimoto yogulitsa zoseweretsa zambiri.Zinali zongoganizira chabe, "Purezidenti wa MGA Studios Jason Larian adauza Zosiyanasiyana."Ndi chimangochi, tifotokoza nkhani kuyambira koyambirira mpaka kapangidwe kazoseweretsa.Zidzakhala zopanda msoko komanso mosalekeza.
"Sitikungoyang'ana zomwe zili zowona, tikuyang'ana makampani anzeru omwe angagwirizane nawo pamasewera komanso zochitika zapa digito," adatero Jason Larian."Tikuyang'ana njira zapadera zoti anthu azilumikizana ndi IP."
Awiriwa adatsimikizira kuti ali pamsika kuti awonjezere kupanga, luntha komanso katundu wa library.Isaac Larian adatsindikanso kuti ngakhale atakhala kuti sakugwirizana mwachindunji ndi malonda ogula, akhoza kukhala omasuka ku malingaliro abwino omwe amakopa omvera awo a ana ndi akuluakulu.
“Sitikungofunafuna zoseweretsa.Tikufuna kupanga mafilimu abwino, okhutira, "adatero.“Timayang’ana kwambiri ana.Ana timawadziwa bwino.Timadziwa zomwe amakonda.
Pixel Zoo inali yoyenera kwa MGA, popeza makampani awiriwa adagwirizana nawo ntchito zina zaposachedwa, kuphatikizapo MGA's LOL Surprise!Kanema pa Netflix" ndi "LOL Zodabwitsa!".Mndandanda wa House of Surprises pa YouTube ndi Netflix, komanso mndandanda ndi zapadera zokhudzana ndi MGA Rainbow High, Mermaze Mermaidz ndi Let's Go Cozy Coupe toylines.Mitundu ina yakampaniyi ndi Baby Born ndi Na!Na!Ayi!zodabwitsa.
Pixel Zoo, yomwe idakhazikitsidwa mu 2013, imaperekanso zomwe zili ndi malonda kwa makasitomala monga LEGO, Entertainment One, Sesame Workshop ndi Saban.Kampaniyo ili ndi antchito pafupifupi 200 anthawi zonse.
"Ndi mitundu yonse yayikulu (MGA), pali zambiri zomwe tingachite," Gillett adauza Variety."Kuthekera kwa nkhani zathu kulibe malire.Koma tinkafuna kuyamba ndi nkhani, ndipo nkhani ndi chirichonse.Zonse zimangonena nkhani, osati kugulitsa zinthu.mtundu."
(Pamwamba: LOL Surprise ya MGA Entertainment! Winter Fashion Show yapadera, yomwe idayamba kuwonetsedwa pa Netflix mu Okutobala.)
Nthawi yotumiza: Nov-16-2022
