Ndi zilolezo ziti
Chilolezo: kupereka chilolezo kwa gulu lachitatu kuti mugwiritse ntchito katundu wotetezedwa mwalamulo molumikizana ndi malonda, ntchito kapena kukwezedwa. Katundu waluntha (IP): Wodziwika bwino ngati 'katundu' kapena IP ndipo nthawi zambiri, pa TV kapena mtundu wa kanema, kanema wailesi yakanema ndi chizindikiro. Itha kutanthauzanso chilichonse komanso chilichonse kuphatikiza otchuka, maakala a masewera, osewera, ma stamuum ndi zotengera, zojambulajambula ndi zojambulajambula, ndi mawonekedwe a mafashoni. Liti: Mwini wawo wa nzeru. Womenter Agent: Kampani yosankhidwa ndi libiner kuti azisamalira pulogalamu yovomerezeka ya IP. Layisensi: Phwando - kaya wopanga, wogulitsa, wopereka chithandizo kapena bungwe lotsatsa, lomwe laperekedwa kuti mugwiritse ntchito IP. Chigwirizano cha Chilolezo: Chikalata chovomerezeka ndi licenser ndi lasensi yomwe imapereka kopanga, kugulitsa ndi kugwiritsa ntchito mankhwala ovomerezeka pamalonda ogwirizana, omwe amadziwika kuti ndandanda. Cholemba chovomerezeka: malonda kapena ntchito yomwe imanyamula IP ya linenstor. Nthawi Yayisensi: Mawu a Chivomerezo a Chivomerezo. Gawo la laselo: Mayiko omwe ndalama zomwe amaloledwa zimaloledwa kugulitsidwa kapena kugwiritsidwa ntchito munthawi ya Chivomerezo. Mafumu: Makampani omwe adalandira ku lineseyor (kapena wosonkhanitsidwa ndi wovomerezeka m'malo mwa licenser), nthawi zambiri amalipidwa pazogulitsa zonse ndi zomwe zimachepetsa. Patsogola: kudzipereka kwa ndalama munjira yolipiridwa pasadakhale, makamaka pazizindikiro za Chivomerezo cha Chilolezo ndi chilolezo. Chitsimikizo Chocheperako: Chiwerengero chonse chambiri chomwe chimatsimikiziridwa ndi layisensi pa njira ya Chivomerezo. Akaunti Yapamwamba: kutanthauzira momwe maakaunti a mafoni a kubweza kwaulere kwa bokosi lapamwamba - nthawi zambiri ndikuyambira kumapeto kwa Marichi, June, Seputembala ndi Disembala
Bizinesi Yovomerezeka
Tsopano ku bizinesi yovomerezeka. Mukangozindikira kuti ndi chiyembekezo choyembekezera kuti mugwire ntchito, ndikofunikira kukhala pansi mwayi woyamba kukambirana za malonda, momwe angagulitsidwe komanso kufotokozera zomwe zingagulitsidwe. Mawu otakataka akavomerezedwa, mudzasayina memo kapena mitu ya mawu omwe amafotokoza mwachidule mfundo zapamwamba zamalonda. Pakadali pano, munthu amene mukukambirana naye angafunikire kuvomerezedwa ndi kuvomerezedwa kwawo.
Mukakhala ndi chivomerezo, mudzatumiza mgwirizano wautali (ngakhale mungadikire milungu ingapo kapena miyezi kuti ithe kupezeka!) Samalani kuti musawononge vutoli kapena ndalama zambiri. Mukalandira mgwirizano wa chilolezo, mudzazindikira kuti izi zimawonongeka kwambiri m'magawo awiri: Malamulo onse ovomerezeka ndi malo ogulitsa omwe ali ndi vuto lanu. Tithana ndi malo ogulitsa mu gawo lotsatira koma gawo lovomerezeka lingafunike kuvomerezeka ndi gulu lanu lalamulo. Komabe, m'zochitika zanga, makampani ambiri amakhala ndi malingaliro wamba, makamaka ngati akuchita ndi bungwe lalikulu. Pali mitundu itatu yayikulu ya mgwirizano wachisensi:
Chilolezo cha 1. Chodziwika bwino - mtundu wovomerezeka kwambiri ndi wolipiritsa kuti agulitse makasitomala aliwonse omwe ali ndi makasitomala omwe ali mkati mwazinthu zomwe avomerezedwa, ndipo adzafuna kukulitsa kuchuluka kwa makasitomala omwe amalemba malonda. Izi zimagwira ntchito bwino mabizinesi ambiri okhala ndi kasitomala kasitomala. Ngati ndinu wopanga ndipo mukangogulitsa ogulitsa anayi, mutha kungovomereza kuti mgwirizano wanu umakulepheretsani kugulitsa izi zinayi. Ulamuliro woyamba wa chala: Magawo ochulukirapo omwe muli nawo, owonjezera makasitomala anu, ndipo ngakhale mayiko omwe mungagulitse, akuluakulu omwe mungagulitseko, omwe angagulitse.
Kuwongolera ku retail (DTR) - zochitika zomwe zikuchitika pano dianstor ili ndi mgwirizano mwachindunji ndi zogulitsa, zomwe zipangitse zogulitsa molunjika kuchokera ku tesiri iliyonse yazachifumu. Ogulitsa amapindula ndi kugwiritsa ntchito unyolo wawo wopezeka, kuthandiza kukonza margins, pomwe ma detiweni ali ndi chitetezo pakudziwa kuti zinthuzo zipezeka pamsewu waukulu ..
3.Tengening - Pangano latsopano lomwe limagawana chiopsezo apa Wogulitsayo ndi Woperekayo amagwirizana bwino makonzedwe apadera. Wotsatsa akhoza kutenga udindo wovomerezeka (mgwirizanowu mwina ali m'dzina lake), koma wogulitsa adzayeneranso kugula katundu wawo. Izi zimachepetsa chiopsezo cha othandizira (layisensi) ndikuwalola kuti apereke wogulitsa malire pang'ono. Chosiyanasiyana ndi pomwe layisensi imagwira ntchito ndi ogulitsa osiyanasiyana komanso othandizira awo. Pamapeto pake mapangano a Chiphance awa onse ndi okhudza kuyika mashelufu ndi mbali zonse kuti zomwe angathe kudziwa ndipo sangathe kuchita. Kuti izi zitheke, tiyeni tikambirane ndi kukulitsa pamalonda ena ofunikira:
Zolemba zokhazokha v Officel v Pochita izi sizingatero, koma nthawi zambiri zimakhala zovuta zokhumudwitsa, ngakhale zimakhalapo bwino kwenikweni. Mapangano Omwe Alibe Zosowa chifukwa ndi layisensi yomwe imatha kupanga zinthu zomwe zagwirizana ndi layisensi yanu. Mapangano ake okha amafunikira kuti iChicene ndi licenser kuti apange zinthu izi koma palibe wina yemwe amaloledwa - makampani ena izi ndizabwino komanso zodziyimira bwino.
Zoseweretsa zoseweretsa
Zoseweretsa za Weijnfakitale yovomerezekaKwa Disney, Harry Potter, nkhumba ya Pepppa, ConmAndi, Super Mario ... omwe ali ndi luso la pulasitiki yazithunzi (zopaka mtengo wampikisano komanso wamtengo wapatali. Tili ndi gulu lalikulu lopanga ndikumasula mapangidwe atsopano mwezi uliwonse. Odm & oem amalandiridwa ndi manja awiri.
