Posachedwapa, PT Mattel Indonesia (PTMI), wocheperapo wa Mattel ku Indonesia, adakondwerera zaka 30 zakugwira ntchito ndipo nthawi yomweyo anayambitsa kukulitsa fakitale yake ya ku Indonesia, yomwe imaphatikizaponso malo atsopano oponyera anthu akufa. Kukulaku kudzakulitsa kuchuluka kwa magalimoto atoyi a Mattel's Barbie ndi Hot Wheels alloy ndipo akuyembekezeka kupanga ntchito zatsopano pafupifupi 2,500. Pakadali pano, Indonesia imapanga zidole za Barbie 85 miliyoni ndi magalimoto a Hot Wheels 120 miliyoni a Mattel pachaka.
Pakati pawo, chiwerengero cha zidole za Barbie zopangidwa ndi fakitale ndipamwamba kwambiri padziko lonse lapansi. Pamene fakitale ikukulira, zidole za Barbie zikuyembekezeka kukwera kuchoka pa 1.6 miliyoni pa sabata chaka chatha kufika pa 3 miliyoni pa sabata. Pafupifupi 70% yazinthu zopangira zidole zopangidwa ndi Mattel ku Indonesia zimachokera ku Indonesia. Kukula kumeneku kudzakulitsa kugula kwa nsalu ndi kulongedza zinthu kuchokera kwa ogwirizana nawo.
Akuti nthambi ya ku Indonesia ya Mattel inakhazikitsidwa m’chaka cha 1992 ndipo inamanga nyumba ya fakitale yokhala ndi malo okwana masikweya mita 45,000 ku Cikarang, West Java, Indonesia. Iyinso ndi fakitale yoyamba ya Mattel ku Indonesia (yomwe imatchedwanso West fakitale), yomwe imagwira ntchito yopanga zidole za Barbie. Mu 1997, Mattel adatsegula Factory ya Kum'mawa ku Indonesia yomwe ili ndi malo okwana masikweya mita 88,000, zomwe zinapangitsa dziko la Indonesia kukhala malo opangira zidole za Barbie padziko lonse lapansi. M'nyengo yotentha, imakhala ndi anthu pafupifupi 9,000. Mu 2016, Mattel Indonesia West Factory idasandulika kukhala fakitale yopangira zinthu, yomwe tsopano ndi Mattel Indonesia Die-Cast (MIDC mwachidule). Chomera chosinthidwa chakufa chidayamba kupangidwa mu 2017 ndipo tsopano ndichopanga chachikulu padziko lonse lapansi cha Hot Wheels 5-piece set.
▌Malaysia: Fakitale yayikulu kwambiri padziko lonse lapansi ya Hot Wheels
M'dziko loyandikana nalo, kampani yocheperako ya Mattel ku Malaysia idakondwereranso zaka 40 ndikulengeza kukula kwa fakitale, yomwe ikuyembekezeka kumalizidwa pofika Januware 2023.
Malingaliro a kampani Mattel Malaysia Sdn.Bhd (MMSB mwachidule) ndiye malo opangira ma Wheels Otentha kwambiri padziko lonse lapansi, omwe ali pamtunda wa masikweya mita pafupifupi 46,100. Ndiwokhawo wopanga ma Hot Wheels amodzi padziko lonse lapansi. Avereji yamagetsi yamagetsiyi ndi pafupifupi magalimoto 9 miliyoni pa sabata. Pambuyo pakukula, mphamvu yopangira idzakwera ndi 20% mu 2025.
▌Kufunika kwaukadaulo
Pomwe kuzungulira kwaposachedwa kwapadziko lonse lapansi kutsekeka pang'onopang'ono, nkhani zakukula kwa Mattel kwa mafakitale awiri akunja kuli ndi tanthauzo lodziwikiratu, zonse zomwe ndi zigawo zofunika pakugawa kwazinthu zapadziko lonse lapansi pansi pa mzere wamakampani. Kuchepetsa mtengo ndikuwongolera magwiridwe antchito ndikuwonjezera luso lopanga, kukulitsa zokolola ndikukulitsa luso laukadaulo. Mafakitole anayi apamwamba a Mattel alimbikitsanso chitukuko chamakampani opanga zinthu zakomweko.
Nthawi yotumiza: Dec-27-2022
