Chikho cha 2022 Qatar padziko lonse lapansi chidzachitika ku Qatar kuyambira 20 Novembala mpaka 18 Disembala, nthawi yoyamba chikho cha World Cup chafika ku Emty East ndipo nthawi yoyamba m'mbiri yomwe dziko lapansi lachitika nthawi yachisanu. Monga momwe masewera a 2022 a Asia a ku Asia adalembedwanso mpaka 2023, olympiki yozizira kumayambiriro kwa chaka ndi chomaliza kumapeto kwa chaka chonse. Mascot ovomerezeka a Ratar World Cup adamasulidwa mmbuyo mu Epulo ndipo wamenyedwa ndi mafani padziko lonse lapansi. Dzinalo "La'eeb" limauziridwa ndi mitu yoyera yovala ndi Arabs, omwe mu Chitchaina amatanthauza "wosewera waluso yemwe amatanthauza" mu Chitchailesi Yabwino "mu Chitchaina.
Quirky ndi njira zina zosintha nthawi yomweyo adakopa aliyense chisamaliro cha aliyense ogwiritsa ntchito pa intaneti omwe adasiyidwa ndi dzina la Ontun kukhala dzina lake lotchuka kwambiri.
Kwa mpikisano wamasewera apadziko lonse monga Olimpiki ya nyengo yachisanu, masewera a ku Asia ndi World Cup, kodi bizinesi ndi mfundo ziti zomwe zidapangitsa kuti malonda awo akhale ndi zilolezo?
Zogulitsa zomwe zimazungulira nthawi yozizira maolympics ndi masewera a ku Asia zimatchedwa "zogulitsa zovomerezeka"
Okonza za masewera ozizira a Olimpiki ndi Asia ku China adalandira ufuluwo kuchokera ku ma IPs (komiti yapadziko lonse ya Olympic, ndi katundu) ufulu wa makampani oyenerera. Kusiyana koyambirira ndikuti ufulu wa padziko lapansi chipolowe umawongoleredwa ndi faifi, chomwe chimavomereza ufulu wa makampani a mnzake. Kusiyana kwachiwiri ndikuti opanga masewera a Olimpiki a Olimpiki ndi Asia ku China adapatsa ufulu wazogulitsa kwa anzawo omwe amapezeka mosiyana ndi makampani omwe ali ndi anzawo nthawi imodzi. AIFA amapereka zonse zopangidwa ndi malo ogulitsira makampani awo, otchedwa "lasenside".
