By Ada Lai/ [imelo yotetezedwa] /14 Sepp. 2022
Pali njira yatsopano pamakampani opanga zidole, malinga ndi wogulitsa zidole Toys R Us. Zoseweretsa za ana zikuchulukirachulukira pamene achinyamata amafuna kutonthozedwa ndi zoseweretsa zaubwana m’nthaŵi zovuta za mliri ndi kukwera kwa mitengo.
Malingana ndi magazini ya Toyworld, pafupifupi kotala la zogulitsa zonse zogulitsa zidole m'chaka chapitacho zinapangidwa ndi 19 - kwa azaka za 29, ndipo theka la Legos onse ogulitsidwa anagulidwa ndi akuluakulu.
Zoseweretsa zakhala gulu lofunidwa kwambiri, pomwe kugulitsa padziko lonse lapansi kudafika pafupifupi $104 biliyoni mu 2021, kukwera ndi 8.5 peresenti pachaka. Malinga ndi NPD's Global Toy Market Report, makampani opanga zoseweretsa ana akula 19% pazaka zinayi zapitazi, masewera ndi ma puzzles ndi amodzi mwamagulu omwe akukula mwachangu mu 2021.
"Chaka chino chikusintha kukhala chaka chinanso chokulirapo pamsika pomwe msika wazoseweretsa wayambanso," atero Catherine Jacoby, woyang'anira malonda wa Toys R Us. Nostalgia ikukwera, ndipo zoseweretsa zachikhalidwe zikubweranso
Jacoby akufotokoza kuti deta yaposachedwa ikuwonetsa kuti pali zofunikira zambiri zatsopano pamsika wa zidole za ana, makamaka kukwera kwa zochitika za nostalgia. Izi zikupereka mwayi kwa ogulitsa zidole kuti awonjezere zomwe zilipo kale.
Jacoby adanenanso kuti mphuno sizomwe zimayendetsa malonda a zoseweretsa zachikhalidwe za ana, kuti malo ochezera a pa Intaneti apangitsa kuti akuluakulu azitha kupeza zoseweretsa, komanso kuti kugula zoseweretsa za ana sikukhalanso chamanyazi kwa akuluakulu.
Pa zomwe zoseweretsa za ana zimatchuka kwambiri, Jacoby adati zaka makumi asanu ndi limodzi ndi makumi asanu ndi awiri adawona kukwera kwa zoseweretsa zokhala ndi mawonekedwe amphepo, ndipo zopangidwa ngati StretchArmstrong, HotWheels, PezCandy ndi StarWars zikubweranso.
M'zaka za m'ma 1980, luso lamakono linayambitsidwa muzoseweretsa, kuphatikizapo kayendedwe ka magetsi, kuwala ndi teknoloji yoyendayenda, ndipo kukhazikitsidwa kwa Nintendo kunakhudza kwambiri msika wa zidole. Tsopano, Jacoby akuti, zoseweretsa izi zikuwona kuyambiranso.
M'zaka za m'ma 90s adawona kukwera kwa chidwi pazoseweretsa zapamwamba komanso ziwonetsero, ndipo tsopano mitundu ngati Tamagotchi, Pokemon, PollyPocket, Barbie, HotWheels ndi PowerRangers akubwereranso.
Kuphatikiza apo, ziwonetsero zomwe zimagwirizanitsidwa ndi makanema otchuka a '80s TV ndi makanema akhala otchuka a Ips a zoseweretsa za ana lero. Jacoby adati atha kuyembekezera kuwona zoseweretsa zambiri zokhala ndi makanema pakati pa 2022 ndi 2023.
Nthawi yotumiza: Sep-20-2022
