Pambuyo pa chidole cha LOL chodabwitsa pamsika, MGA ikuyambitsa mzere wa blockbuster

Mini fashion mwana

MGA Entertainment ikukhazikitsa Bratz Minis® ndi Bratz Mini Cosmetics mu 2022, chaka cha 21st cha kukhazikitsidwa kwa Bratz Dolls. "Magulu awiriwa ali ndi malingaliro olimba mtima komanso mwatsatanetsatane," akutero Isaac Larian, woyambitsa komanso CEO. Kukula kwake ndi kochepa, koma tsatanetsatane sakhala wosasamala, ndipo kukula kwake ndikosavuta kusonkhanitsa. "Zogulitsa zatsopanozi ndizosiyana ndi zomwe mafakitale ndi osonkhanitsa zidole adaziwona kale, ndipo ntchito zonse ndi zothandiza," adatero.
Chokhazikitsidwa ngati chikwama chaching'ono chachinsinsi, gulu la Mini Bratz limabwera ndi zidole ziwiri za Bratz zazitali 5cm mumayendedwe apamwamba a trapezoidal a zidole zazikuluzikulu. Ndipo bokosilo litha kugwiritsidwanso ntchito powonetsera chidole kuti apewe kuwononga zinthu zonyamula. Mndandanda woyamba umaphatikizapo zidole 24 zamitundu yosiyanasiyana.

Gulu la Bratz Mini Makeup limabweranso ngati chikwama chachinsinsi cha trapezoidal (bokosi lakhungu), lomwe limaphatikizapo zinthu ziwiri zodzikongoletsera zazing'ono, kuphatikiza mthunzi wamaso, milomo, utoto wa nsidze, ndi zina zotero. Kupaka kungagwiritsidwenso ntchito ngati choyimira chowonetsera. Mndandanda woyamba uli ndi zodzoladzola 16 zosiyana siyana zoti mutenge.

Zosonkhanitsa zonsezi zidzapezeka mwezi wamawa ku US komanso m'misika yayikulu padziko lonse lapansi (China komanso) kwa $9.90. TikTok, Instagram ndi YouTube azitumiza zolengeza kuti apange buzz kuzungulira chinthu chatsopanocho.

Ndilo loyamba la zidole zophatikizika za MGA's Miniverse™, ndipo akuyembekezeka kutenga zida zomwe kampaniyo imakonda ndikuzipanga kukhala "mini Universal" yomwe ingasangalatse akulu ndi ana.

Zosangalatsa za MGA zidayambitsa mzerewu mofanana ndi zidole za LOL Surprise, zowuziridwa ndi makanema otchuka pa intaneti. Munali pakufufuza kwamavidiyo komwe kampaniyo idapeza zoseweretsa zazing'ono ndi zinthu zina zatsiku ndi tsiku mumitundu yosiyanasiyana, masitayelo ndi magulu m'makanema afupipafupi opitilira 75 miliyoni omwe kusonkhanitsa kwakung'ono kudayamba kukwera. Mndandanda wazinthu zomwe zikuchitika pano za "Mini-universe" ndi: Little Teck, LOL Surprise Dolls, Rainbow High School.

Ma Shopkins a Moose Toys adadziwika padziko lonse lapansi mu 2016, ndipo malonda adafikira 600 miliyoni mchaka chomwecho. Zoseweretsa za Moose zidapambana Champion ya Us Toy Sales Champion komanso Mphotho zaku America Toy Awards pa Best Girl's Toy. Zoseweretsa zazing'ono zaku China ndi akatswiri ena odziwika bwino a zoseweretsa, olemba mabulogu apanganso mavidiyo angapo a zidole za unbox.

Zachidziwikire, magulu awiri omwe ali pamwambawa ndi ang'onoang'ono komanso osonkhanitsidwa ngati malo ogulitsa, ndipo MGA Entertainment ndiye woyamba pagawo laling'ono lazoseweretsa kuti afotokoze mwadongosolo, zakuthambo.

"Universalization" ndi njira yodziwika bwino yoperekera ziphaso m'zaka zaposachedwa. Wopereka laisensi wamkulu aliyense amasankha mwadongosolo IP yake yokhala ndi mawonekedwe ofanana ndi kulumikizana kwa nkhani muzomwe zimatchedwa chilengedwe chonse, chomwe chimatha kupakidwa ndikugulitsidwa pambuyo pake malonda. Mwachitsanzo, Nezha itaphulika ku China, dziko la China linaika patsogolo "chilengedwe chonse". Koma izi zakhala zikuchitika nthawi zonse ku Hollywood, osatchula mu Marvel Universe. Wizarding World, IP yatsopano ya Wizarding chilengedwe, ikuphatikiza Harry Potter ndi Zamoyo Zabwino Kwambiri ndi Kumene Mungazipeze.

Zonsezi zimathandizidwa ndi mafilimu ambiri, masewera, TV ndi zina. Koma nkhani yabwino ndiyakuti Mtundu wa Bratz womwe uli ndi zithunzi zambiri za zidole ndi nkhani zomangapo. Mtunduwu unayambitsidwa mu 2001, wokhala ndi chithunzi cha msungwana wokongola kwambiri wamsewu, chidole chosokoneza cha barbie cholemekezeka, munthu wabwino kwambiri, kugulitsa kudaposa Barbie kwakanthawi. Mu 2005, Mattel adasumira MGA Entertainment, kuyambitsa nkhondo ya kukopera yomwe idatenga zaka zopitilira khumi. Chifukwa cha mlanduwu, zidole za Bratz zidasowa mwakachetechete m'mashelefu kwa zaka zingapo, ndikungobwerera kumsika koyambirira kwa 2010 kuti zitsimikizire zaka 10 za mtunduwo. Mu 2013, Bratz adayang'ana nkhope ndi logo yatsopano ndikukonzanso kwathunthu mu 2014 pofuna kubwezera chizindikirocho ku mizu yake.

Zidole tsopano zili ndi njira yawoyawo ya YouTube, malo ochezera a pa Intaneti, mndandanda wa makanema ojambula oyimitsa, komanso pulogalamu yamapiritsi ndi mafoni am'manja omwe amalola ana kuyanjana ndi otchulidwa a Baze ndi dziko lawo.