Pamene malonda ogula a IP akuchulukirachulukira kutchuka, chidole cha IP ndichofunikira kwambiri pamzere wazogulitsa. Chifukwa chake nkhani zambiri za IP zidzabuka pazamalonda. Weijun Toy nthawi zonse amakhala ndi chidwi choyang'ana kwambiri pakukula kwazinthu ndipo ali kale ndi mitundu yopitilira 100 ya ziphaso zolembetsa za IP. Komanso tili ndi chizindikiro cha Weitami.
Pakuti IP number imadziwika kuti "copyright slasher" chifukwa cha Disney toy story 3 (2010) ya chithunzi chodziwika bwino cha Strawberry Bear (Lots - O '- Huggin Bear, yemwe amadziwikanso kuti Lotso) pamlanduwo. Komabe, Disney chipani chinakhala wotsutsa.Posachedwapa, Khothi Lalikulu la US linagonjetsa chimbalangondo cha sitiroberi 2022 chimbalangondo chinakonzedwa kuti Disney anapambana chigamulo, zomwe zikutanthauza kuti Disney adzakumana ndi mlandu wophwanya malamulo.
Mayina ofanana kwambiri, zithunzi zosiyana kwambiri
Kumayambiriro kwa chaka cha 2012, United States, kampani yaing'ono yamasewera ya Diece Lisa Industries idasumira Disney pa nkhani za sitiroberi Bear, idati strawberry Bear (Nkhani zambiri zoseweretsa 3 - O '- Huggin Bear, Lotso) adaphwanya zovala zake zonyezimira. Kukumbatirana “chizindikiro cha chimbalangondo cha teddy. Kupatula apo, sitiroberi ya Disney Bear dzina lachingerezi Lots - O '- Huggin Bear ndi dzina la malonda la wodandaulayo Lots of Hugs amakonda kwambiri, ngakhale chithunzicho ndi Chimbalangondo (ngakhale kusiyana kwazithunzi).
Chizindikiro cha wotsutsa
Kwa chimbalangondo cha sitiroberi, khulupirirani kuti owerenga amadziwa: mawonekedwe a ufa pinki ndi ofewa, nthawi yomweyo ndi fungo la sitiroberi, amawoneka ngati chimbalangondo chopanda vuto, koma m'nkhani 3 ya chidole, ndi cowboy wonyezimira, buzz lightyear, ndi chidole china. mnzake Nemesis. Anali pambuyo poti mbuye wake wamng'ono atasiyidwa akuwoneka kuti ali ndi vuto lalikulu la m'maganizo, amalekerera zoseweretsa za sukulu ya ana abwenzi atsopano, zida ngati ndende ya "General Law", ndiye woipa kwambiri.
Ufulu wa kulankhula? Mkangano wa chizindikiro?
Onani apa, owerenga atha kudabwa, izi ndi nkhani yathu wamba yakuphwanya kwa IP, dzina, ngakhale ndizofanana, koma kusiyana kwazithunzi ndikokulirapo. Vutoli, komanso langotuluka pa dzina lachidziwitso.Kutengera zaka zaposachedwa, Disney yakhala ikugwira ntchito pakutsatsa ndi kugulitsa zimbalangondo za sitiroberi, zomwe pankhaniyi wodandaulayu Diece Lisa Industries "Lots of Hugs" bizinesi yopatsa chilolezo idayambitsa chikoka chachikulu. "Lots of Hugs" chizindikiro, kwenikweni ndi Diece Lisa Industries mu 1994, malinga ndi kupangidwa kwa zoseweretsa zamtengo wapatali komanso kugwiritsa ntchito chizindikirocho, kutanthauza "Hugs zambiri", chifukwa cha miyendo yokhala ndi chida chapadera, imatha kukumbatirana. kuyerekezera kwenikweni. Kuyambira 1995, Diece Lisa Industries idayamba kupatsa Ma Hugs ambiri ovomerezeka kwa zidole zambiri zokhudzana ndi zidole, kuphatikiza chidole cha 2008 Beijing Olympic Games mascot panda.
Diece Lisa Industries, adati "nkhani ya chidole 3" idachita bwino kwambiri, kampani yake idataya mwayi wake wambiri, chifukwa mabwenzi onse amawopa zogulitsa zawo ndi ogula molakwika ndi chimbalangondo cha sitiroberi, ngakhale ndi vuto la Disney, chifukwa chake, Diece Lisa Industries. amakakamizika kuwanyamula anadzatchedwanso "Hugalots" (ndiko, Hug zambiri, komabe osati kunja kwa mtundu wapachiyambi dzina "kukumbatira ambiri" pachimake ") pofuna kupewa kusokonezeka ndi sitiroberi chimbalangondo.Diece Lisa Industries amanenanso kuti, Disney ndi podziwa kuti zizindikiro za "Kukumbatirana Kwambiri" zimagwirizana ndi zochitika zawo, kuphwanya dala chizindikiro chawo, ndikukhala mwakudziwa. Chifukwa Diece Lisa Industries idachita mgwirizano ndi Disney, idapatsa Disney zizindikiritso zovomerezeka za kampani, Zopangidwa ndi Jim Hansen (Jim Henson) komanso munjira ya Disney kuti iwulutse nthawi ya 1997 mpaka 2006, belu lalikulu labuluu kunyumba "(Bear in Big BlueHouse) imagwiritsidwa ntchito, ndiye pali chifukwa chomwe Disney amadziwa kale" atatchedwa sitiroberi Bear Lots of Hugs "chizindikiro cha Diece Lisa Industries, koma Disney kapena opanda Diece Lisa Industries ali ndi chilolezo chogwiritsa ntchito logo ya kampaniyo ndi slogan.
Zoseweretsa za Weijun ndizokhazikika popanga zidole za pulasitiki (zokhamukira)&mphatso zokhala ndi mtengo wopikisana komanso wapamwamba kwambiri. Tili ndi gulu lalikulu lopanga komanso timatulutsa zatsopano mwezi uliwonse. ODM & OEM amalandiridwa ndi manja awiri. Tidakhazikitsa ubale wanthawi yayitali wabizinesi ndi kampani ina yotchuka yama IP osiyanasiyana monga Disney, Peppa Nkhumba,, Harry Potter, Pusheen ...Zidole za Weijun Toys zimabweretsa ana padziko lonse lapansi chisangalalo ndi chisangalalo padziko lonse lapansi.
Nthawi yotumiza: Jul-06-2023
