Mbiri yakale
Kugulitsa koyamba kogula ndi kupereka kunayamba mu 1905, pamene Quaker Oats Company inalola makasitomala omwe anatolera masitampu okwanira kuti awombole mbale zenizeni zadothi, ndipo sizinali mpaka zaka za m'ma 1950 pamene makampani a zakudya anayamba kuika zaulere m'mabokosi. Kuyambira pamenepo,zidoleakhala mmodzi wa pamwamba zaulere kwa makampani chakudya ndiakhala otchuka.
Mu 1957, Kellogg adayambitsa sitima yapamadzi yapulasitiki; Chaka chomwecho, Nabisco anaika “achule amatsenga a pansi pa madzi” m’bokosi lake la chakudya cham’mawa la Shreddies; Mu 1966, phala lam'mawa la uchi (Sugar Puffs) linatumiza zoseweretsa za ziweto; Mu 1967, chakudya cham'mawa Ricicles chinatumiza zifanizo za khalidwe la ana a ku Britain Noddy; Mu 1976, Kellogg's adapatsa Mr. Men zomata m'bokosi la Coco Pops… Mu 1979, McDonald's adalowa nawo mpikisano ndikubweretsa chilolezo cha IP muzopereka zoseweretsa, zomwe zidapanga chizolowezi.
Pofika m'ma 1990, Kellogg yekhayo adalemba ganyu makampani atatu otsatsa kuti abwere ndi malingaliro otsatsa. Logistix, m'modzi mwa omwe amatsatsa malonda, akuyerekeza kuti yagulitsa zoseweretsa zopitilira 1 biliyoni.
Ndi mphatso koma si mosasamala
Asanapange zopatsa zoseweretsa, Logistix amatsata mitundu yonse ya kafukufuku wokhudzana ndi ana: kuchuluka kwa ndalama zomwe ana amapeza, ndi mapulogalamu angati a pa TV omwe amawonera, ndi zina zotero. Woyambitsa Logistix Ian Madeley akuti ndizovuta kupanga chinthu chomwe chingakope chidwi cha mwana kwa mphindi zingapo. Choyamba, mtengo uyenera kuyendetsedwa motsatira masenti angapo. Ndipo mitu yambiri yamasewera inali yosagwirizana ndi amuna kapena akazi, m’zochitika zochepa “zokonda anyamata” (chifukwa panthaŵiyo, atsikana ankasangalala kusewera ndi zoseweretsa za anyamata, koma anyamata sankasangalala kusewera ndi zoseweretsa za atsikana). Chifukwa chake asanapange lingaliro kukampani yazakudya, okonza mapulani a Logistix amakambirana ndi mabanja awo kuti awone ngati angapeze chilolezo kuchokera kwa amayi ndi ana. “Ana ndi achindunji, amachikonda ngati aikonda, samachikonda ngati sachikonda.” "Amakumbukira wopanga zinthu James Allerton.
Pali zovuta zina zambiri. Apanso, taganizirani zoseweretsa zomwe zili m'bokosi la Kellogg. Kukula kwakukulu ndi 5 x 7 x 2 cm. James Allerton anati: “Ukapanga, sungathe kupitirira milimita imodzi. Kuphatikiza apo, kulemera kwa chidole chilichonse kuyenera kuwongoleredwa mkati mwamtundu wina, kuti chitha kuyikidwa bwino m'chikwama cholongedza pamzere wopanga ndi makina. Panthaŵi imodzimodziyo, kaamba ka zifukwa zotetezera, zoseŵeretsa ziyenera kuyesedwa ngati zitsamwitsidwa, monga ngati ziŵalo zosachepera zing’onozing’ono zomwe zingagwe mosavuta, kuti zikhale zoyenera kwa ana amisinkhu yonse ndi kutsimikizira kuti ziri zotetezereka kugwiritsiridwa ntchito.
Kukwezeleza wamba kutha kuyambira masabata asanu ndi limodzi mpaka miyezi itatu. Izi zikutanthauza kuti mafakitale aku Asia amayenera kupanga zoseweretsa zokwana 80 miliyoni panthawi imodzi, motero zidatenga pafupifupi zaka ziwiri kuchokera pamalingaliro mpaka m'bokosi.
Kusintha nthawi zopatsa zoseweretsa
Pakalipano, mchitidwe wopereka zoseweretsa muzakudya wasowa ku UK chifukwa cha malamulo.
Chapakati pa zaka za m'ma 2000, magulu ogula anayamba kukakamiza boma kuti azidya zakudya zathanzi kwa ana. Debra Shipley, MP wa Labor, adakankhira lamulo la Ana la Chakudya, lomwe limaletsa njira yogulitsira chakudya kwa ana. Kugwiritsa ntchito zopatsa zoseweretsa ngati njira yolimbikitsira ndi njira imodzi yomwe ili yoletsedwa. Kuwunika kowonjezereka kwalepheretsa makampani opanga phala. Ku UK, a McDonald's adalimbana ndi mkuntho ndikuumirira kupitiliza kuperekera zoseweretsa mu Chakudya chake chosangalatsa.
Ngakhale oletsedwa ku UK, kupereka zoseweretsa muzakudya kukuyenda bwino kwina.
Creata, bungwe lotsatsa malonda ku Sydney lomwe linalowa m'malo mwa Logistix monga mnzake wopereka chidole cha Kellogg, adayambitsa mapepala a DIY minion-themed ku Australia ndi New Zealand mu 2017. Chidole cha pulasitiki chotchedwa Bowl Buddies chomwe chimapachikidwa pambali pa mbale chinayambika. ku North ndi Latin America mu 2022.
Zachidziwikire, zopatsa zoseweretsa m'mabokosi azakudya awa zasintha ndi The Times. Kumayambiriro kwa zaka za m'ma 2000, ndi kukwera kwa masewera a masewera apanyumba, makampani opangira phala anayamba kupereka masewera a CD-Rom, ndipo pambuyo pake, ana adatumizidwa ku mawebusaiti kapena mapulogalamu omwe amatha kusewera masewera odziwika bwino. Posachedwapa, ma QR m'mabokosi a Nabisco's Shreddies phala yam'mawa adatsogolera makasitomala ku "Avatar: Water" -masewera azinthu zenizeni.
Sindikudziwa, mphatso za chidole zidzatha pang'onopang'ono m'munda wa chakudya?
Nthawi yotumiza: Jul-06-2023
