Zoseweretsa 10 zogulitsa kwambiri mu 2023

Ogwiritsa ntchito akuika patsogolo ndalama zomwe akugwiritsa ntchito poyang'anizana ndi kukwera kwa mitengo ndi zinthu zina zachuma, chifukwa zina mwazopindulitsa "zothandizira" zomwe ogula ambiri adalandira panthawi ya mliri zatha kapena zatha chaka chino. Chowonadi ndi chakuti gawo la zikwama za ogula zomwe zimaperekedwa kuzinthu zanzeru monga zoseweretsakuchepa. Opanga zoseweretsa ndi mafakitale ena adzafunika kulimbikira kuti atenge kagawo kandalama kotsala ogula akalipira.mabilu awo

Gulu lapamwamba la chidole 

Kukumba mozama muzotsatira zamakampani azoseweretsa, atatu mwa magulu 11 apamwamba adakula. Zomangamanga zinali 6%, ndi zopindulitsa zazikulu zochokera ku Lego ICONS ndi Lego Speed ​​Champions. Moyendetsedwa ndi poksammon, zoseweretsa zamtengo wapatali zinali ndi chiwongola dzanja chachiwiri, kukwera 2 peresenti, kutsatiridwa ndi magalimoto, komanso 2 peresenti pa Hot Wheels.

Zoseweretsa zogulitsidwa kwambiri

Atatu mwa 10 apamwamba alinso omwe ali pamwamba 10 omwe akukula pamsikaoksammon, Hot Wheels, ndi Disney Princess. Zogulitsa zina zomwe zili pamwamba pa 10 kuyambira Julayi chaka chino zikuphatikizapo Squishmallows, Star Wars, Marvel Universe, Barbie, Fisher, Lego Star Wars ndi National Football League.

Mkhalidwe wamakampani opanga zidole

Pamene chaka chonse chikupita, makampani opanga zoseweretsa amayenera kukonzekera momwe zinthu zingapo zazikuluzikulu zidzakhudzire ogula. Ngakhale kuti kukwera kwa mitengo kukucheperachepera, kukukulirakulirabe, ndipo chofunika kwambiri cha mabanja chiyenera kukhala kudyetsa mabanja awo. Kulipira ngongole kwa ophunzira kuyambiranso mu Okutobala. Mwa obwereketsa 45 miliyoni omwe akhudzidwa, gawo lalikulu kwambiri (zaka 25 mpaka 49) lili ndi pafupifupi 70 peresenti ya ngongole za ophunzira. Gulu la ogula limeneli limawononga ndalama zokwana madola 11 biliyoni pachaka kugula zoseŵeretsa, chotero gawo lawo la malonda a zoseŵeretsa siliri laling’ono. Dongosolo lopereka chithandizo chosamalira ana lakonzedwanso kuti lithe kugwa uku, kusiya mabanja omwe ali ndi ana okwana 9.5 miliyoni omwe akufunika kukonzanso kuti alipire chisamaliro cha ana.

Kumbali yabwino, mwina Barbie adzapulumutsa malonda a zidole. Zotsatira zamalonda za Julayi zikuwonetsa kuchira pang'ono mumakampani azoseweretsa poyerekeza ndi gawo lachiwiri, makamaka chifukwa cha mafilimu

2023 Makanema awiri omwe adakhudza msika wa zidole

Ngakhale Warner Bros. '” Barbie: Kanemayo "idakhala m'malo owonetsera kwa milungu iwiri yokha, Barbie wa Mattel ndiye adakula mwachangu mu Julayi. Sindinawonepo msika wamasewera wotentha chonchi kuyambira Star Wars: The Force Awakens. Kanemayo, yemwe adatulutsidwa mu Disembala 2015, adayambitsa nthawi ya Disney's Star Wars, yomwe idawona kuti zoseweretsa zikukula 7% chaka chimenecho kumbuyo kwa "Star Wars." Chaka chotsatira, makampaniwa adakula ndi 5 peresenti. Ndikukhulupirira kuti The Force Awakens idalimbikitsa anthu kupita kusitolo kukagula zinthu za Star Wars, koma adachoka ndikugula zina.

Ndi pinki kuzungulira ngodya zonse ndi chisangalalo m'mafakitale ndi mibadwo, chipwirikiti chozungulira Barbie chikupanga chisangalalo kuposa malo omwewo. Uku ndiye kuchira komwe makampani opanga zidole amafunikira kuti ogula atengeke kwambiri ndi zoseweretsa ndikuwabweretsa kumalo olowera. Ndi zovuta zachuma zomwe zikutizungulira, makampaniwa akuyenera kugwiritsa ntchito nthawi zina zapaderazi kuti tibweretse chisangalalo ndi chisangalalo m'miyoyo yathu.