M'chaka chatha, pafupifupi kotala la malonda a zidole adachokera kwa azaka za 19 mpaka 29 ndipo theka la midadada ya Lego yogulitsidwa idagulidwa ndi akuluakulu, malinga ndi magazini ya Toy World.
Zoseweretsa zakhala gulu lofunidwa kwambiri, ndipo kugulitsa padziko lonse lapansi kudafikira pafupifupi US $ 104 biliyoni mu 2021, kukwera 8.5% pachaka.Malinga ndi lipoti la Global Toy Market la NPD, msika wa zoseweretsa za ana wakula ndi 19 peresenti pazaka zinayi zapitazi, masewera ndi ma puzzles ndi amodzi mwa magulu omwe akukula mwachangu mu 2021.
Woyang'anira zamalonda wa Toys R Us a Catherine Jacoby adati, "Popeza msika wa zidole wayamba kubwerera, ichi chikhala chaka chinanso chokulirapo pamakampani."
Zoseweretsa Zachikhalidwe Zimabwereranso ndi Kukwera kwa Nostalgia
Jacoby akufotokoza kuti ziwerengero zaposachedwa zikuwonetsa kuti pali zofunikira zambiri zatsopano pamsika wa zidole za ana, makamaka ndi kukwera kwa chizolowezi cha nostalgia.Izi zikupereka mwayi kwa ogulitsa zidole kuti awonjezere zomwe zilipo kale.
Jacoby akunenanso kuti mphuno si chinthu chokhacho chomwe chikuyendetsa malonda a zidole zachikhalidwe za ana;malo ochezera a pa Intaneti apangitsa kuti akuluakulu asamavutike kupeza zoseweretsa ndipo sikuvutanso kwa akulu kugula zoseweretsa za ana.
Zikafika pomwe zoseweretsa za ana ndizodziwika kwambiri, Jacoby akuti zaka za makumi asanu ndi limodzi ndi makumi asanu ndi awiri zidawona kukwera kwa zoseweretsa zokhala ndi ntchito zamphepo, ndipo mitundu ngati StretchArmstrong, HotWheels, PezCandy ndi StarWars idabwereranso kutchuka.
Pofika zaka makumi asanu ndi atatu, ukadaulo wochulukirapo udayambitsidwa muzoseweretsa, kuphatikiza mayendedwe amagetsi, ukadaulo wowunikira komanso mawu, ndipo kukhazikitsidwa kwa Nintendo kunasintha msika wa zidole, zomwe Jacoby akuti tsopano zikuyambanso.
Zaka za m'ma nineties zidakwera kwambiri zoseweretsa zapamwamba komanso ziwonetsero, ndipo tsopano mitundu ngati Tamagotchi, Pokémon, PollyPocket, Barbie, HotWheels ndi PowerRangers akubwereranso.
Kuphatikiza apo, ziwonetsero zomwe zimalumikizidwa ndi makanema otchuka pa TV ndi makanema azaka za 80 zakhala ma IP azoseweretsa za ana masiku ano, ndipo Jacoby akuti mutha kuyembekezera kuwona zoseweretsa zambiri zamakanema mu 2022 ndi 2023.
Nthawi yotumiza: Oct-31-2022
